Burst Digital
Real Clients. Real Results with digital advertising
People connect with People more than brands these days and as the founder of a Digital Agency Roimata Wilkey know's the importance of putting herself out there more than most
She talked to us at the NZ Franchise and Small business Expo about the incredible people surrounding her, like Luke Kemmys from Keep the Change, who have been mentors in overcoming the nerves to be the face of a company, share her knowledge and connect with others.
It can take 9 or 10 customer connections before they buy from you so it's important to have the right approach online to reach customers at the right time with messages that resonate with them Roimata explains.
Those touch points not only take time but strategy is incredibly important to ensure you're getting the right cut through online.
Some of your content should be there to build brand but it's not there to convert. Then there's content that's there to convert by getting an email address or website visit and moving customers along the funnel to buy.